The ABCs of Effective Signage: Attract, Brand, Convert

The outside of a building with a custom sign for an axe throwing business.

As a business owner, you know that attracting potential customers to your product or service is crucial. One of the most effective marketing strategies you can employ is the use of signage. But not just any sign will do — your sign should be designed with precision and strategy to ensure it’s not only visually appealing but also effectively communicates your brand message.

At Night Owl Graphics, our Croydon-based sign company serving Bristol and surrounding areas has designed our fair share of business signage throughout our 20+ years in the industry, and we’re here to let you know that creating the perfect signage is as easy as “A, B, C”: Attract, Brand, Convert! Here’s everything you need to know about the ABC strategy to sign creation.

Attract: Standing Out From the Rest

In an environment where consumers are constantly bombarded with advertising messages, standing out from the background is more important than ever. A well-designed sign can be a beacon in a sea of visual noise, drawing the attention of potential customers and enticing them to discover what your business has to offer.

A good sign is more than just a marker indicating your location; it’s a powerful marketing tool that generates interest and curiosity. Your sign should be designed so that it commands attention, making a bold statement among its surroundings. This isn’t just about size or bright colors — although those elements can undoubtedly play a role. It’s about creating a design that resonates with your target audience, one that sparks curiosity and encourages them to learn more about your product or service.

Brand: Building Top-of-Mind Awareness

Branding is about more than just a logo or a catchy slogan; it’s about creating a distinctive identity that sets you apart from your competitors. And, of course, your signage plays a crucial role in this process. Each sign you create should reflect your brand’s identity, values, and promises. It should be consistent with all other aspects of your branding, from your website to your social media profiles to the decor in your physical location. This consistency helps build top-of-mind awareness, making your brand the first one that comes to mind when consumers need your product or service.

Besides the signage in your physical location, you can also take your signage on the road with vinyl car wraps. We specialize in expert wrap design and installation, creating durable and beautiful vehicle wraps that stand the test of time. Check out our gallery to see some of our completed vehicle wrapping projects, or read our popular article, “How long do wraps last?” to learn more about wrapping your fleet!

Convert: Turning Passersby into Customers

The ultimate goal of any marketing effort is to create conversions — that is, to turn potential customers into actual customers. A sign that draws curious passersby into your store is doing a great job, but that’s not where you should stop. After all, effective marketing is not just about getting people through the door; it’s about encouraging them to take action once they’re inside.

In other words, real success comes after your ideal customer has noticed your store and made a purchase.

Encouraging customers to take action might mean designing additional signs that guide customers through your store, highlight new products, or advertise deals. Whether you plan on having new signs added to highlight specials or simply want to add extra flair to your space, don’t forget to keep the aesthetics and messages consistent with your original signage in order to build a strong brand presence. Every element of your signage should be designed with the goal of driving conversions.

The Importance of Quality in the World of Signage

Losing customers is the last thing any business owner wants, but if your signage is difficult to read, confusing, or unattractive, it could deter potential customers rather than attract them. This is why investing in high-quality signage that effectively communicates your brand message is crucial.

When you partner with Night Owl Graphics, you’ll get expertly designed signage that helps you attract, brand, and convert, ultimately helping your business thrive. Our team understands the importance of creating signs that not only look good but also perform their function effectively. We know that every detail matters, from the choice of colors and fonts to the placement of the sign. So don’t waste all that effort — make sure your sign is the best it can be with help from our talented team!

This Is Your Sign — Contact Us Today!

Making an impact with your signage requires careful planning and execution. It’s about understanding your audience, defining your brand, and creating a design that effectively communicates your message. And most importantly, it’s about turning those passing glances into meaningful engagements, driving conversions to increase your customer base, and building lasting relationships with your customers and the surrounding community.

Remember, your signage is often the first interaction potential customers have with your business, so make it count. Contact Night Owl Graphics today to start your project; our designers will help you create something amazing!

7 Inspirational Wall Mural Ideas for Your Office

Wall murals instantly elevate the ambiance of both commercial and residential spaces, turning ordinary walls into captivating works of art. Whether aiming for a bold statement or a subtle backdrop, murals provide a unique opportunity to infuse personality and narrative into any setting. Walls are more than just partitions or barriers; they’re canvases waiting for inspiration. Whether you want to create a spirited working environment or rejuvenate your space, our inspirational wall mural ideas are sure to pique your interest. Let’s dive into these captivating mural themes!

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What to Include on My Business’s Custom Banner

Three custom banners hung on a baseball field fence.

up your marketing projects than it is to create the perfect banner, but that doesn’t make it impossible. Many of the best banners and ads we know and love include similar characteristics that help them stand out from their counterparts. If you’re a business owner and besting the competition sounds good to you, then find out how you can create a banner that draws high-quality leads and interest for years to come.

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What Type of Signage Do I Need for My Office?

Part of a successful and comfortable office environment is making it feel like yours. A huge part of that starts with quality accessories and appliances that make life easier for employees. But an often overlooked aspect is signage and how it can make a big impression on employees, clients, and other individuals that interact with your business or in the office. 

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What Are the Advantages of Using Monument Signs for My Business?

A carved sign in landscaping along a road.

Brand recognition tactics have never been more important, as customers look towards brands they can relate to and connect with. Monument signs are a great way to establish an aesthetically pleasing presence in your area and show customers how you can help them. There are plenty more ways these beautiful signs can help you, so read on to learn about the advantages of using monument signs for your business.

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Can a Custom Wall Mural Make Reception Rooms More Inviting?

No matter the industry or business, reception rooms can feel claustrophobic as people wait for their names to get called. If it’s a medical or dentist’s office, people feel on edge because of fear of bad news or a diagnosis. For something like an office building, waiting for the people you’re meeting with can make you feel a sense of dread in the interim and throw you off. 

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How Long Do Vinyl Car Wraps Last?

Luxury sports car that’s has new vinyl wrap from Night Owl Graphics

A vinyl car wrap is an effective way to protect your vehicle from scratches, chips, and fading and can ultimately result in an increased value of your car should you ever decide to sell it. Car wrapping is also the first choice for vehicle advertising as it costs much less than the standard or custom paint job. A typical question that most car owners ask, however, is how long vinyl car wraps last. So, how much can you get out of your custom vehicle wraps?

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What Does it Mean to Be a 3M Preferred Graphics Installer?

Vinyl graphic installer hard at work

Professional graphics installers who pass rigorous written and hands-on graphics tests administered by 3M earn the title 3M Preferred Graphics Installer. A 3M Preferred Graphics Installer boasts unmatched graphics skills and expertise, making them the best-in-class graphics professionals the market has to offer. The 3M Certified Graphics Installation Company program was founded in 1999 and is currently managed by the United Applications Standards Group (UASG).

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How to Maintain Your Vinyl Car Wrap

a business vehicle wrapped with a custom-designed car graphic

Your custom vehicle wrap is more than just a way to make your company cars or trucks look sharp on calls or jobs. A well-applied decal graphic, combined with the knowledge of how to maintain your vinyl car wrap, becomes a moving billboard that stands the test of time. No matter where you go — the grocery store, a supply outlet, even sitting in rush hour traffic — your wrapped car or truck tells everyone in sight what you offer and how professional you are. Because the opposite can also be true, it’s important to take steps to avoid cracking, peeling, and fading concerns that will prematurely age your decal.

Installing Your Vinyl Car Wrap

Vinyl decals and wraps are not all created equal. In addition to selecting a high-quality base material and trusting experienced vinyl car wrap installers, your “canvas” needs to have the right finish. An uneven paint job, chipping, peeling, or wearing of the topcoat will affect the wrap’s ability to adhere and stay in place. Always consult with a professional and follow their advice as to what prep work, such as paint protection film, might need to happen before your wrap is installed. The most important secret to maintaining your vinyl car wrap is to make sure it’s applied correctly to begin with.

What Affects Vinyl Car Wrap Longevity?

Unsurprisingly, weather and sun exposure play a huge role in how long a vinyl car decal or wrap looks bright and new. If you’d like to limit the damaging effects of the environment on your wrapped car, try following these best practices to extend the life of your wrap:

  • Whenever possible, park your car in a shaded or covered area. The less sun/UV exposure, the better.
  • Keep your car in a garage or under a cover in extremely hot or cold weather, which can affect the inherent malleability of vinyl, causing it to crack or split.
  • Avoid parking or keeping your car in any place with exposure to debris that could damage paint or vinyl, such as tree sap, pollen, or bird droppings.
  • Always use the right cleaning products on your wrap. When in doubt, spot-test an inconspicuous area before applying any spray or cleanser across the entire vehicle. Your car wrap installation professional will be able to make a few recommendations!
  • If you experience a fuel spill onto a wrapped area at the gas station, wipe it away as soon as possible with a clean, absorbent cloth. If left to sit on the wrap, gasoline can affect the adhering properties.

How Do I Wash a Car With a Vinyl Wrap?

The best way to clean and maintain your vinyl car wrap is with a good, thorough hand wash. This works for shiny, polished wraps as well as matte wraps, as no abrasive machinery is used. If you’re using an automatic car wash to wash a car with a wrap, rely on “touchless” locations only; brush-type car washes can lift or peel edges and cause premature vehicle wrap damage or aging.

Spot cleaning can also be performed as part of your cleaning and maintenance routine. If you need to wash your wrap but don’t want to take your car or truck through an entire car wash, just use wrap-safe cleansers and a soft cloth. Once again, test the effects on an inconspicuous spot and avoid abrasive cleaners or brushes, as these can adversely affect the smooth finish of your wrap.

That’s a Wrap! Contact Night Owl Graphics Today

When you want crisp, attractive graphics applied to your business vehicle, Night Owl Graphics offers the experience, attention to detail, and integrity you deserve in vinyl car, van, and truck wrap installations. Ready to see for yourself? Check our gallery! For more information about any of our offerings, including everything from business signs to custom wall murals, contact us today!