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The Importance of Consistent Branding in Vehicle Wraps and Signage

A picture of an incomplete puzzle with the missing piece saying “brand.”

In today’s competitive market, standing out is more challenging than ever. For businesses striving to make a lasting impression, brand recognition is crucial. Whether you’re a small local shop or a large enterprise, consistent branding can be the key to attracting and retaining customers. Think about the brands you recognize instantly—Apple, Coca-Cola, Nike. What do they all have in common? Consistent branding. Every interaction, every advertisement, and every product reflects a unified image. Now, imagine leveraging this power through something as versatile and mobile as vehicle wraps and signage. This strategy doesn’t just boost visibility; it drives your message home to potential customers daily. Let’s explore how a strong branding strategy can enhance your brand image and attract your desired audience.

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How to Wash Your Wrapped Vehicle

Custom wrapped company car

A vehicle wrap is an excellent way to advertise your business around town. It’s a wise investment you can make for your car, SUV, truck, or company vehicle, so you want to keep it in optimal condition. 

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Night Owl Graphics Purchases New K9 Bullet Proof Vests For Police Department

Night Owl Graphics Purchases New K9 Bullet Proof Vests For Police Department

IS THE COST OF A VEHICLE WRAP WORTH IT?

Owner and operator of Night Owl Graphics, Kim, recently purchased two new K9 bullet proof vests for the Horsham Police Department, where she also works part time as a crossing guard. Besides providing quality banners, signs, and vehicle wraps, Kim’s true passion lies in helping and rescuing animals. She is an avid supporter and advocate for no-kill sanctuaries including Best Friends Animal Sanctuary and organizations such as the ASPCA, who rescue abused and neglected animals.

In an effort to further her volunteer efforts for animals and individuals in need, Kim is in the process of becoming an animal rescue volunteer with the Humane Society and has experience serving with several charitable organizations, including Samaritan’s Purse and the Billy Graham Rapid Response Team.

The dedication our team has towards the local community is what sets Night Owl Graphics apart from other businesses. From vehicle wraps and graphics, to banners and signs, customers who come to Night Owl Graphics will see firsthand the tireless efforts we put forth to achieve their design goals for their business.

At Night Owl Graphics, we have more than 20 years providing professional design solutions to companies and businesses throughout the community. We firmly believe in exceeding our clients’ expectations and being the company you can count on to create graphics that best represent your business.

To learn more about our team and the services we offer, contact us online or call us at 215.244.0444

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Night Owl Graphics Featured On 3m Website

A car with a custom full vehicle wrap.

Night Owl Graphics Featured On 3m Website

Night Owl Graphics was recently featured on 3M’s website thanks to our work with Realty Mark, a Philadelphia real estate agency. These cars are well-known throughout the Philly area thanks to their bright blue sky on green grass design and eye-catching racing decals.

Night Owl Graphics, a 3M Preferred Graphics Installer, provided the wraps for these vehicles, working closely with Realty Mark to come up with the signature design as well as the flexibility for adding sponsorship logos. The sponsorships are real, and help Realty Mark cover the costs of these vehicles for their more than 600 traveling agents.

WHY VEHICLE MARKETING WORKS ?

Race cars are attention-grabbing almost anywhere you go. This same principle brought the CEO of Realty Mark, Ray Gaber, to come up with the ingenious idea of wrapping his cars and selling the sponsorships to help fund his vehicle fleet costs. “If I put five or six sponsors on a Ford Explorer, it would look silly driving down the street. But when you put them on a sports car, suddenly you have a slick, great-looking vehicle that looks like a stock car,” he told the 3M website in an interview.

And he’s definitely on to something. Arbitron estimates that a wrapped vehicle that travels 15,000 miles per year will generate around 9 million impressions or views, and have a positive purchasing decision rate of approximately 30%.

Have a question regarding vinyl wraps for your vehicle? Call Night Owl Graphics today at  215.244.0444  to get a free estimate!

 
A small car with a vehicle wrap.

VINYL WRAPS : SERVING TWO PURPOSES

Vinyl wraps have two different huge benefits for someone like Gaber, who leases all of the vehicles in his fleet. The vinyl provides an extra layer of protection on top of the paint of the vehicles, preventing things like nicks, scratches, and other minor paint damage from occurring. When the vehicle’s lease is up, the wrap is removed, and the paint underneath is usually in perfect condition, reducing repair losses.

Vinyl is also exceedingly flexible in design. It can be adhered to almost any vehicle, and nearly any design can be printed on it, allowing you to make your vehicle into the eye-popping advertising machine your business needs to get your name out to potential customers.

Night Owl Graphics opted to use 3M’s IJ180c vinyl film because of its durability and ability to achieve the color saturation necessary to make the vehicle stand out visually on the roads. It’s not unusual for Ray Gaber to have people snapping cell phone pictures of the cars as they pass by, and he has even landed clients thanks to people simply talking to him about his cars.

Have a question regarding vinyl wraps for your vehicle? Call Night Owl Graphics today at 215.244.0444 to get a free estimate!

 

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IS THE COST OF A VEHICLE WRAP WORTH IT?

Is The Cost Of a Vehicle Wrap Worth It?

IS THE COST OF A VEHICLE WRAP WORTH IT?

You just got a great deal on a new/used car, but it’s not the color you would have chosen. With that being said, the deal was so good that you couldn’t pass it up. Generally speaking, you have 3 options:

1  –  Deal with the color. After all, you got a great deal.
2 –  Get it painted.
3 –  Get a color change wrap.

Let’s be real here – nobody wants to drive around in a car with a color that is different than what they wanted. The real decision, then, is between getting your car completely repainted and getting a color change wrap. But what are the pros and cons of each, and how much should you expect to pay?

A small car with a vehicle wrap.

PROS AND CONS OF COLOR CHANGE WRAPPING

Color change wraps are an attractive alternative to completely repainting your vehicle for the following reasons:

  1. They are less expensive than a professional paint job
  2. They protect your factory OEM paint
  3. They can be removed if/when you get tired of the color

While color change wraps cost less than a professional paint job, they have a higher up-front cost (typically between $3,000 to $5,000) and are subject to some limitations in regards to what can be wrapped, such as louvers, some spoilers, hinges, etc. Likewise, since color change wraps are manufactured, the color selection will usually be more limited than that of a paint job.

COST OF PAINTING

vs. Wrapping

Initially, many people are shocked to hear what a color change wrap costs. When first told of the pricing, many people first think “Wow, I thought it would be cheaper. That’s almost as expensive as getting it painted!” This is usually because people have seen advertisements from national auto body shops for $299 paint jobs. Sure, you can opt for an inexpensive paint job, but what exactly do you get with this type of deal? Like the saying goes, you get what you pay for.

The first thing you should know is that professional paint jobs almost never cost this little. Inexpensive paint jobs such as these are notorious for producing subpar results and can even damage your vehicle. For example, we had a client who went to a national auto body chain for a paint job in which they painted the tops of the tires, rubber gaskets, and even parts of the windows. Conversely, a professional paint job from a company who knows what they are doing will more realistically cost you close to $10,000, but your car will look like it came out of the factory when you are done. This makes the up-front cost of a wrapping job far more palatable.

HOW MUCH LABOR GOES INTO WRAPPING A CAR?

A proper color change requires the car being taken apart. All the doors, mirrors, lights, etc., should be removed – all of which takes time. The exact time and cost of wrapping a vehicle will vary depending on the year, make, and model of the car, with aftermarket spoilers, sunroofs, body kits, and other modifications adding to this cost. Realistically, you should plan on being without your car for a week and paying between $3,000 and $5,000 for an average wrap in a standard color. When it is done, however, your car will look like it just came out of the factory – all for a fraction of the cost of a new coat of paint.

TOP-NOTCH VEHICLE WRAPS IN PHILADELPHIA AND SURROUND AREAS

At Night Owl Graphics, our Certified 3M Preferred Graphics Installers never cut corners and only use the finest materials in our vehicle wrapping jobs. Unlike some other bargain vehicle graphics shops, we take pride in what we do and stand behind our work, ensuring our customers are satisfied with our exceptional craftsmanship every time. Having completed thousands of vehicle wraps and graphics for: Philadelphia and surround areas, companies and individuals over the past two decades, you can trust our team to provide the customized and long-lasting results you need to display your brand with pride.

Call 215.244.0444 or contact us online today to get your free estimate.

Hit the Road With a Mobile Message!
Contact Night Owl Graphics

CONTACT US

CREATIVITY NEVER SLEEPS.

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