When promoting your business, the signs, vehicle wraps, and inspirational wall murals you choose can make a world of difference in catching people’s attention. Lighted signs, with their bright glow and eye-catching designs, offer a great way to showcase your brand, business name, or logo. However, not all lighted signs are alike. Lighted signage comes in many forms, each offering unique benefits for businesses looking to attract customers day and night. In this article, we’ll explore the different types of lighted sign options available and how they can get more eyes on your business!

Monument Signs: Drawing Customers Into Parking Lots

Monument signs are one of the most popular forms of lighted signage in the business world. These large illuminated signs are often placed at the entrance of a parking lot or along a roadside, making them visible to both foot traffic and passing cars. Monument signs are also typically ground-mounted, giving them a solid, permanent aesthetic appeal that instills confidence in potential customers and ensures your business sign is visible 24/7. We offer multiple types of monument signs at Night Owl Graphics, including traditional backlit signs, modern LED-lighted signs, and more.

Lightbox Signs: Versatile and Vibrant

Lightbox signs, also known as light boxes or cabinet signs, are another one of the more popular types of lighted signs for businesses. A lightbox sign consists of a translucent panel illuminated from within, creating a soft glow. These lighted business signs are perfect for businesses with occasionally changing signage needs. Arguably the biggest benefit of light box signs is their versatility. The transparent panel of the lightbox sign can be easily customized with your business name, logo, or promotional message. Simply by swapping out the acrylic fiber face of your lighted sign, you can easily display promotions, seasonal events, and other business messages. This keeps your illuminated signage fresh and relevant while still being cost-effective. However, if your business is constantly changing its messages or promotions, you might want to select a sign type that does not require manual adjustment, such as a digital sign.

Channel Letter Signs: Adding Dimension and Depth

Businesses that want a truly custom sign design often prefer channel letter signs. These lighted signs feature individual letters or shapes that are illuminated with LED technology. Lighted channel letters provide a sharp, memorable design perfect for businesses operating in high-traffic areas where they need to grab attention quickly. There are several lighting options for channel letter signs, including front-lit signs, backlit signs, and halo-effect channel letters with LED lights. These lighted signs are also available in multiple colors, so you can choose the right sign based on your aesthetic preferences and business needs. Additionally, channel letter LED signs are incredibly energy-efficient, offering a longer lifespan and requiring less maintenance compared to other signage options. 

Neon and LED Neon Signs: Retro Charm Meets Modern Efficiency

When you think of business signage, you’re probably imagining a neon sign — and for good reason. Neon signs have long been a staple of storefronts, bars, and restaurants, creating a nostalgic and eye-catching glow with their vibrant colors. While neon signage certainly has its own unique charm, LED neon signs are quickly becoming an even more attractive choice due to their energy-efficient lighting techniques and ability to mimic the same fluorescent light characteristics. Rather than utilizing neon gasses, modern neon signs are front-lit with LED lights, which are designed for efficiency and durability. LED signs offer the best of both worlds — giving your storefront or other commercial space the retro, vibrant look associated with a traditional neon illuminated sign while cutting down on energy consumption and costs. LED lighting also requires less frequent maintenance compared to old-fashioned neon signs, which need significant upkeep. 

Digital Signs: Dynamic Displays for the Modern Business

As the world moves beyond traditional lighted signage, more and more organizations are moving into the future with digital signs. Typically built using LED lighting, digital business signs are a high-tech way to display a rotating selection of text messages, graphics, or even videos. Whether your organization needs one small digital sign or a series of larger signs, these lighted business signs enable you to communicate multiple messages throughout the day. Digital signage can even be updated remotely, which means you can refresh your lighted sign on the go. Whether you’re showing a new promotion or updating your business logo, you can make changes to your digital sign with just a few clicks or taps. All in all, digital signs are one of the best ways to enhance brand recognition while drawing new customers to your business. However, it is also worth mentioning that this sign type does tend to be more expensive than other sign options, which can present a challenge for business owners on a budget.

Let’s Light Up Your Business Together!

There are many different options available in the world of lighted signage, and your individual preferences, budget, and space will dictate the specific type of sign that you need. However, whatever you choose for your business sign, there’s no doubt that when placed in the right location and installed by professionals, the right sign is sure to enhance visibility, attract new customers, and make your business stand out in an increasingly competitive market.

Want to light up your business with high-quality lighted signage? Depend on Night Owl Graphics for the best lighted signage services in Bucks and Montgomery County, PA! Whether your business needs traditional pylon signs or a state-of-the-art LED sign, we’re ready to help. Our skilled indoor and outdoor sign designers, lighting professionals, and 3M installers will create and install the best custom signs in the business to ensure you’re always in the spotlight. Contact us today — we’re looking forward to an awesome partnership!

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